Digital marketing in India is the new emerging market which the companies are trying to tap into. The scope of this industry in terms of revenue is enormous, and it has the potential to generate Rs. 50,000 crores by 2020. This blog post will explore the future scope of this industry and how you should approach it as a business owner looking for growth opportunities.
What Is Digital Marketing?
Digital Marketing means promoting businesses online. It includes several strategies such as e-mail, social media, search engine optimization (SEO), and many more to promote a company or product. In today’s world of technology, where everything has been digitized from shopping malls to markets, even the old fashion methods have gone obsolete, which can be replaced with an advanced technique called “Digital Marketing” that will prove beneficial in the short term and long term for your company’s growth.Â
For instance: When you go out on vacation this year, then apart from using all traditional sources like Google Map, etc., there would be another source available now known as “Waze” through which you could get timely updates on different roads, traffic jams, etc.
What Is The Future Scope Of Digital Marketing In India?
It has been seen that there are millions of people who use social networking sites daily to communicate with one another, and these days it can be easily said that almost everyone knows how to operate a smartphone. This shows that the future scope for digital marketing in India will increase because more people have access to the internet now than before, so they would surely buy anything using their mobile phones themselves without getting off from wherever they sit just by clicking a few buttons on their phone screens.Â
Moreover, Indian politicians are concerned about this as they have realized that these days, even ordinary people can significantly impact the news and views of different politicians and political parties just by posting a few comments or sharing their posts with others.
What Is The Greatest Advantage Of Digital Marketing?
The most significant advantage is that it helps you reach out to your target audience easily without any physical boundaries, which means more geographical coverage at less price because internet marketing companies charge according to no. of visitors/likes etc., not by a distance which make digital marketing one of its kind in India having immense future growth potential.Â
Moreover, social media platforms are beneficial for promoting products online where anyone sitting anywhere can make use of these websites’ features like uploading videos, images, etc., adding posts about what he likes, what he eats, who his favorite actors are, etc. which can be used as an excellent opportunity to promote any product or service online without leaving your home.
Scope Of The Digital Marketing For Business
The scope for digital marketing is growing exponentially in India. As the world goes online, businesses extensively focus on providing their products and services to people through digital means. Digital marketing offers excellent opportunities for Indian business houses because of the increasing number of netizens in the country.
Scope Of The Digital Marketing For Career/Jobs
Scope of Digital Marketing is a profession that ensures the promotion and growth of a particular company/product through digital platforms. People with this qualification earn well because companies are willing to pay higher salaries than others who do not have any knowledge about it.
People like Search Engine Optimization (SEO) Analyst, SEM Specialist, Social Media Marketer, etc., can achieve high salary packages if they know how to exploit the power of social media for branding their respective products or services on different social networking sites, which includes Facebook, Twitter, LinkedIn, etc.
Top Digital Marketing Career Options
1. Content Writer
Content writing is an excellent career option for those who are good with words. The primary responsibilities of a content writer include the creation and communication of information using various methods, including written or spoken language, photography, illustration, etc.Â
Content writers may be expected to write copy in different styles depending on their target audience’s knowledge level, cultural background, tone & mood, etc. This makes it one conducive job profile as its skill set continues to expand over time.
2. Website Designer & Graphics Designer
Website design will be one of the essential elements in digital marketing. The basis of website designing is to attract more and more traffic to your website, which helps you increase business potentials. Graphics help us understand things better through visuals because our brain can process visual images much faster than text; therefore, we should always use high-quality pictures with good visualization techniques.
3. Digital Marketing Analyst
Digital marketing analyst is one of the entry-level positions in digital marketing and is a must for people interested in pursuing careers with organizations like Google, Facebook, etc. The job scope includes planning, executing, and analyzing campaigns on various social media channels such as Twitter, Linked In, etc.
4. SMO
Social Media Optimization (SMO) uses social media platforms to get links back to your website. Since its inception, it has been an essential part of digital marketing, helping companies grow their brand awareness and generate leads through various online channels like Facebook, Twitter, Instagram, etc.Â
5. SEO (Search Engine Optimizer)
SEO is the process of improving the visibility of your website or web pages in search engine result pages (SERPs) by incorporating different types of optimizations. The higher you rank on SERP, the more will be your brand awareness & traffic to your site will increase sales and revenue for any online business.
The Bottom Line
Digital Marketing is the new face of marketing. It has evolved drastically in the past few years, and it will continue to grow with future technology advancements like Augmented Reality, Virtual Reality, etc. The scope of Digital Marketing in India is increasing day by day because of digital penetration into Indian markets through mobiles, tablets, laptops, etc.
