The world is changing, and the internet has made it possible to reach customers all over the globe. But what if your online store isn’t showing up on Google? That’s where SEO comes in. There are many benefits of incorporating SEO into your e-commerce strategy, including increased exposure, higher conversion rates, more traffic, better rankings on SERPs (search engine result pages), etc. If you’re looking for a way to attract new customers and increase revenue, then this blog post is for you.
Here are the reasons why your eCommerce store needs an SEO strategy.
1. The best way to reach customers through organic visibility
The best way to reach customers through organic visibility is by creating a solid SEO strategy. Suppose we want our online store’s content to appear near the top of relevant results returned from a web search. Having high rankings for your desired keywords will help you gain the exposure and traffic needed to increase sales while also ensuring that people can find you when they search on Google or other search engines like Bing and Yahoo.
In that case, we need to focus on optimizing each page, so it includes: -Keywords (in title tags, headings & body copy) -Internal linking (to improve navigation within website pages; helps with crawlability, which increases search rankings) -Great content (users determine if a page has good range by clicking on the link provided in search results; it should be high quality, relevant & trustworthy).
2. SEO Lays The Groundwork To Excellence From Each Angle
Knowing how your audience searches can help you prioritize and optimize what they need most on your site. This changes constantly depending on where they are in their buyer’s journey — whether brand awareness or conversion optimization. While we always recommend a mix of tactics for every campaign (on-page SEO, internal linking, social sharing), building a practical foundation is crucial to long-term success with search engine marketing.
With SEO as part of your strategy from day one, you’re ahead of the game before anyone even clicks onto page two of Google Search Results (and definitely before people start clicking on spammy ads).
3. SEO Іѕ Substantial And Claims To support Others Marketing Initiatives
The quickest way to get the word out about your e-commerce store is through search engine optimization. What’s more, SEO works alongside other marketing initiatives – it isn’t a competing factor in any sense of the term. When you run ads on Google and Bing, those results appear as paid advertisements that don’t affect or influence organic listings at all.
However, when someone searches for terms related to your brand after clicking on an ad from one of those platforms, they’re more likely than not going to see links pointing back toward their website within natural search results. This means that by utilizing both types of content simultaneously (PPC and SEO), you’ll be able to generate additional visits without having to pay for them.
4. SERPS Drive Traffic And Sales
The SEO you implement on your site will affect the SERP rankings, and in turn, it will impact how much traffic and sales you get. It’s a known fact that search engines drive more traffic than any other method, so if your e-commerce store isn’t appearing in Google or Bing for specific keywords that are essential to you, then when people search those terms, there won’t be anything showing up. This can result in lost opportunities.
This directly affects revenue because what good does it do to have potential customers visiting your website but not buying anything? It would be best to convert into paying customers, which means they need to find out about your brand, products, or services before making a purchase decision.
5. In Terms Of Price, SEO Destroys Paid Marketing tactics Hands Down
SEO is free (or pretty darn cheap) to implement and maintain. You don’t need a big ad budget; you just need time and patience. With paid marketing tactics like Google Adwords or Facebook ads, your ROI increases significantly when the cost per click decreases. If it doesn’t go down within 30 days of growing bids by 20%, you will be charged more for existing clicks with no additional value added in return.
For most e-commerce stores, this means if they are already buying traffic on these platforms at $0.50/click through PPC campaigns, their CPC may increase up to $20/click after 30 days despite not having improved organic rankings yet.
6. SEO Can Reduce eCommerce Overhead
Every business has overhead, but for e-commerce businesses trying to get off the ground or stay afloat in a sea of competitors, every cent counts. SEO can help you cut costs by ranking your site higher on Google and other search engines while improving your customer’s experience with clear product pages.
The Bottom Line
SEO is for Everyone SEO isn’t just a nice-to-have. It can help you reach new audiences, increase your revenue and build brand awareness. If you have an e-commerce store that sells anything from widgets to clothing or books – it needs a solid strategy in place to thrive. We hope that you’re now aware of the reasons why e-commerce needs an SEO strategy.