According to a survey, 45% of the companies do not have a clearly defined marketing strategy. 17% of companies have a digital marketing strategy, but it is separate from their marketing budget. Leading companies do not have the tactics or tools or the winning digital marketing strategy required to sustain in such a competitive world. Are you feeling overwhelmed or unprepared? Don’t worry- we will cover all the crucial topics about having a winning digital marketing strategy.
What is a Digital Marketing Strategy?
A digital marketing strategy is a detailed method of how you are willing to achieve your business goals through online channels.
Why is Digital Marketing Strategy Important?
Having a digital marketing strategy in today’s time is essential because your business does not have a road map to achieve its goals without the internet marketing strategy. It often so happens that you have goals but not the right plan to achieve that goal. That results in creating a digital marketing strategy that does not generate results. Your winning digital marketing strategy should cover the following points.
- Identify your short term and long term goals
- Identify your customers
- Identify where you can find them
- Layout what you need to attract the customer’s attention
- Plan out how you can hold the attention once you have drawn it
- Analyze how you can improve your marketing performance
How to Develop a Digital Marketing Strategy for your Business?
Outline your brand goals
Determine your brand goals, how do you want them to appear via online campaigns. What is your unique selling point, what is your brand voice?
Create your customer persona
Identify your potential customers. Who do you want to reach? What will the probable user demographic be for your products, and what will motivate them to choose your products?
Identify your goals and marketing strategy
While formulating the company goals, think about the long-term and short-term goals for the company. Use specific, measurable, realistic, timely, and achievable goals for your company.
Determine a digital marketing budget and strategy
First, research and determine a realistic budget for your digital marketing campaign. Then decode the best strategies that will [promote your product and value to your business. Once the design is determined – plan on making the most out of it. For example, if you want to advertise a particular product, determine your google ad spend, whereas if you’re going to publish, create your content calendar. At the same time, while launching your campaigns, remember to include an appropriate tracking feature for all the channels. Use tools like Google Ads, Google Analytics, Google Search Console to determine your ROI.
4 Must-Use Digital Marketing Strategies
Search Engine Optimization
When it comes to developing a winning digital marketing strategy, Search engine Optimisation is the strategy that reaches your entire target audience, irrespective of where they lie in your buying funnel. To state facts, do you know that 80% of consumers research about products online, and it is after the research that more than half of the internet users find new companies. While we are stating facts, you should also know that less than 10% of internet users go to the second page of Google to find information because more than often, they find what they are looking for on the first page. Your business must find a spot on the first page. Greater than 30% of searchers click on the first result because people often find the relevant information in the first listing itself. Even if your article has the information that people are looking for, if you don’t reach their sight, you are out of their minds.
Pay per click is a paid form of advertising where you bid on keywords that you want your ad to show up for. If the shopper clicks on the ad, you have to pay for it. PPC is often called the cost-effective advertising method because you don’t pay for the ad space; you pay for the results. Why else is having PPC in your strategy vital to have a winning digital marketing strategy? Businesses earn 8 times what they spend on google ads. With more than 60000 searches a second a google is the go-to platform for a PPC campaign. It has an attractive ROI 50% of users who click on ads purchase the products because PPC ads target keywords with transactional intent. Even when your company ranks on the first page of your google search to have high-valued keywords, PPC can further boost your conversions. That is why PPC and SEO are often used together to create a winning digital marketing strategy.
It is a winning digital marketing strategy that doesn’t make a hard sell. This strategy is more informational. It provides information to potential customers on topics aligned to its products through video infographics, blog posts, etc. Content marketing generates 54% more leads than traditional marketing because it has an impressive and diverse ROI. The ROI includes new leads, new clients, and higher conversion rates.
Social Media Marketing
If you do not have a social media marketing strategy in today’s time, you do not have a winning digital marketing strategy. More than 65% of internet users use social media for customer services because social media users not only share content with their friends or family but also highlight their shopping and product user experience. More than 70% of consumers use social media for making their purchases. Social media has been a powerful platform to have word-of-mouth recommendations. So if you don’t have a social marketing strategy, you are missing on catering to many customers and may end up losing them.
The Bottom Line
Having a winning digital marketing strategy can reap high returns. So it’s high time you invest and optimize your digital marketing strategy, be it by setting up a digital marketing team or by outsourcing your campaign to a digital marketing agency.