If you want to know about comprehensive growth hacking strategies that produce outstanding results over time, you have landed in the right place.
Following are eight growth hacking approaches that will work for you right now and for the enduring future.
57% of business persons who use data-driven marketing techniques observe revenue increases. Thinking like a data-driven digital marketer means evaluating systematically. So, if you recollect the methods taught in school, it is an excellent time to recognize their merits as it is very similar to what it means to be data-driven as a marketer.
Explore Different Marketing Channels
If you talk about the most profitable firms that found their growth path, they identified a channel working for them through trial and error and then utilized it for all it was worth. Before opting for any marketing campaigns, you need to consider all marketing channels, especially if you’re a startup.
Even if you have zero knowledge to go on, there are multiple frameworks to determine the best marketing channels for you. Building a customer base from zero requires techniques that include:
- Creative, and
Assert On Your Chief Performance Indicators
Start with identifying your company’s primary metrics or the key performance indicators. These indicators are measurable values used by marketing teams to manifest campaigns’ effectiveness across all marketing channels.
The top performance indicators for modern marketing teams consist of the following:
- Customer acquisition cost
- Customer engagement
- Marketing Qualified Leads
- Customer Lifetime Value
- Return on investment
- Sales Qualified Leads
- Funnel Conversion Rates
The subsequent action is to map your metrics to each stage of your marketing funnel.
Send SMS Alerts
A minimum of 5 billion people worldwide can send and receive text messages. Many read 95% of texts within 3 minutes after receiving them.
In the United States, text messaging is the favorite way for people aged 20 to 40 to stay connected with service providers.
You can use SMS marketing for:
- Increasing your contact lists.
- Sending text messages based on actions and communications.
- Advertising events, exclusive offers, discounts, etc.
- Giving campaign details.
Using SMS chat increases the audience’s connection with whatever business news or promotions you have to offer to them.
Conduct Online Contests
Contests or reward-based competitions typically can go viral.
Online contests offer an opportunity for lots of innovation regarding the incentives you decide to provide, keeping your budget in mind. The reward can be as feasible as giving status or recognition, partnering for cross-promotion, etc.
It is essential to focus on aligning your brand’s rewards and the contest you are running. This assures that you attract potential buyers who will want to spread the word about your campaign.
So now, how do you get a contest or giveaway to go viral?
There’s no single way to go viral. There is content virality, product virality, systematic virality, more campaign-based, and so on. When we speak about a contest, we need to consider systematic virality and run a campaign that gains the target audience’s attention.
For anything to go viral, however, some common factors contribute to that impetus.
Build Your Social Media Presence
Even though you won’t find too many effective ways to get organic growth from your social media handles, you must have a substantial social media presence, no matter who you are. You can reliably automate many of your social media processes in the current year than in the old times.
Two tools that you can use — highly recommended from our side – are given as follows.
Phantombuster provides more than 200 code-free automation and data extraction instruments that you can use individually or create complete workflows for your sales, marketing, and HR teams.
MeetEdgar is a content recycler that you can use to automate the sharing of all your evergreen content across the most prominent social media channels.
Approach Bloggers To Review Your Products
Offering a freebie in exchange for reviews from prominent bloggers can be another way to gain word of mouth for your product and service. Many companies have done this as a part of their growth hacking strategies. This is an intelligent growth hacking tactic because it lets people know your product or service, increasing their chance to promote it even more.
Besides getting bloggers to review your product on their social media handle or elsewhere, you can always approach people to contribute to your blog in exchange for a freebie. This is an excellent way for free promotion and to get content on our social media handle.
Some pointers to get started with adding this to your growth hacking strategies:
- Search for authentic bloggers with an organic follower base who commonly perform reviews and lists of products and services.
- Use tools like Klear and MozBar to see how prominent they are.
- Grab the URLs of the bloggers’ site you are interested in analyzing, and place them in Buzzsumo to see if their content has a good reach with high engagement.
- Connect on platforms like LinkedIn, try to find a connection to make an introduction, and reach out to them via email.
- Always provide and show the value you are bringing on board before asking them for anything.
Make The Most Of Chatbots
A chatbot is a computer application intended to stimulate conversation with users through the internet. There’s a reason why chatbots are taken into consideration when it comes to growth hacking tools.
- More eminent engagement and open rates
- End-to-end automation
- Virtually countless use cases
Increase Reach and Decrease Cost Per Acquisition of Facebook Ads
You can use chatbots to expand the reach and reduce the cost of lead acquisition with Facebook Ads. The chatbot tool used for the same is called a Facebook Click-To-Messenger Ad. Facebook Ads with chatbots have a regeneration rate of 3 to 5 times higher than traditional Facebook ads.
Click-to-Messenger Ads are super engaging. They are always mobile-friendly, and the conversion rate is 100 percent as you get everyone’s contact information and messaging them back on Facebook Messenger becomes possible. You’ll see your contact list shoot up, guaranteeing a solid ROI on your next Facebook Ad campaign.
Let’s Get Started With These Growth Hacking Strategies
Growth hacking is all about discovering shortcuts to grow your business and bring in a good number of consumers. It is an entirely ethical and efficient practice.
Follow the techniques above as they will help you in taking your business to the next level. We hope you found this article insightful. These techniques have been tried and are actual growth hacking strategies.