Influencers are a hot topic in marketing these days, but how do you choose the right influencer for your campaign? There are many elements to analyze when selecting an influencer. The first is whether or not your target audience trusts them. If they trust the influencer, then it’s likely that they’ll buy from them too! Another thing to consider is whether or not the person has a similar brand like yours- this will increase their credibility with potential customers and make them more qualified to represent what you’re trying to sell.
Here are five elements to think about when deciding which influencers will be best for you.
1. Follower count
An influencer’s number of followers may not be the most critical factor to consider when choosing a social media expert. For example, someone with 100 followers might have more engagement than 10000 or even one million followers. However, if you are looking for broad reach and exposure, following this strategy will produce better results. If you have a smaller budget, it might be more worthwhile to invest in influencers with fewer followers because they’re generally cheaper and deliver the same engagement rate as someone who has 100K or even millions of followers.
This is especially true if your goal isn’t to reach a broad audience but instead find niche audiences who are most likely already engaged with that particular topic.
2. Follower growth
This metric will tell you how quickly content is spreading. The higher the number, the faster and more powerful an influencer’s reach might be. A high follower count also means that there are plenty of eyes on their feeds looking for new things to engage with (which could lead to a lot of traffic depending on what they post). But if someone has been around for five years and still only has 100k followers but a ton of engagement, maybe they’re just better at getting people excited about one topic or another than others who have millions following them because they’re not posting as frequently? Be sure to consider both follower growth rates and engagement rates when analyzing this metric.
3. Engagement rate
The engagement rate is the percentage of followers that interact with a post. It’s essential to look at this metric for both you and your influencer because if their average follower interacts more than yours, they may not be a good fit for you. For example, it could indicate that people are only following them for giveaways or other promotional offers, which means those followers won’t care about what they say on social media.
The best way to measure an engagement rate is by looking at likes, shares, comments, and mentions, as well as how many posts per day someone has published recently since these numbers can fluctuate from one day to another due to factors like publishing habits or account age in addition to general interest levels.
4. Audience demographics and authenticity
The first element to consider when choosing an influencer is the audience demographics for your brand and product. When deciding which influencers you would like to work with, think about their age group and gender. You want a demographic that matches up with most of your customer base, so they are more likely to be interested in what the content creator has to offer – this means finding someone who speaks in a voice that resonates best with them.
This also includes authenticity: if you find yourself looking at millions of photos on Instagram but one out of every hundred doesn’t have filters or editing apps then chances are it’s not authentic enough for you because people love these kinds of modern-day beauty secrets.
5. Profile content, voice, and style
Profile content includes the influencer’s name, their social media profiles, and what they do. This is important because you want to know exactly who you are partnering with. It also helps in knowing how much time it will take for them to create your post or whether it has already been published elsewhere online. Voice and style refer to an influencer’s voice tone, language use, and general personality so that your company can match a specific audience segment when deciding on potential partners.
The best way to understand if this person fits your target market is by reading through their blog posts. You should have similar niche interests and see a personal side they express on social media outlets like Twitter or Facebook, which may be different from their posts. Content that resonates with your audience the most will be more attractive to them and, therefore, lead to a potential increase in engagement on your social media page or blog post.
The Bottom Line
A deep understanding of the data, goals, and target audience is needed to make a good choice. The most critical factor in choosing an influencer is whether they are a relevant fit for your brand or not.