Social media is a powerful tool for business. It can help generate leads and reach potential new customers, but it’s not always as easy as it sounds. The truth is that social media marketing has changed drastically over the years, so many of the “old wives tales” about how to use social media are no longer valid. In this blog post, we’ll debunk some common myths about social media!
Let’s take a look at these myths.
Myth 1: Focus On Followers That Will Become Customers
This is not the case. Social Media has a lot of different functions, and you should use it for all its worth. The number of followers doesn’t matter. What matters is the quality of your followers and how they interact with you on social media. If someone follows a company but never interacts, it’s not worth investing in them as a customer because there is no chance for conversion.Â
The best way to get customers out of just following an account is by providing excellent customer service and responding to their comments.
Myth 2: Social Media Contains Replaced Email
The idea that all communication is now done through social media and email should be abandoned has been disputed by experts. Emails are still the most effective way to communicate for numerous reasons: they’re reliable, private (without having your conversations spied on), and easily searchable. Social media can’t compete with these strengths. Email is dedicated; social media isn’t.Â
If your power goes out at home or you lose cell service, an email will still be sent even if the recipient can no longer access it because they are offline. Also, emails have a trail of receipts, so everyone knows who was cc’d and when messages were opened/read. Social media leaves behind less evidence which makes them harder to prove in court cases.
Myth 3: Try Not To Be Too Transparent
It’s common for people to share their whole life on social media- photos of what they ate, what time they went to bed last night, even where they are at that moment. However, studies show this can lead to less intimacy and more misunderstandings in relationships. It’s been proven the oxytocin hormone is released when we’re with someone special, and it becomes suppressed as soon as you break eye contact.Â
The same thing happens every time you post a photo or video online. To sustain intimacy levels in your relationship, try not to be too transparent about your day-to-day activities through things like status updates or tweets.
Myth 4: Content Has Full Power
The right content can indeed go viral, but it does not happen overnight. It takes careful planning and time to execute a successful campaign strategy for social media posts. In many cases, content creators will have to spend hours or days on research before they are ready to come up with something original!Â
You need more than just good content to be successful for your post; you also need an effective plan of action, so people know where to find your new material. Quality over quantity always wins when it comes down to this sort of thing!
Myth 5: Social Media Metrics Never Reveals Everything You Wish To Know
The key to success on social media can measure the right metrics. For some businesses, measuring reach and engagement are more important than others, but no matter what, a business owner or marketer needs to track progress over time. The best way of doing this is by looking at the change in numbers since last week/month/year – finding any trends that may emerge will allow you to identify areas where your strategy needs tweaking.
Myth 6: Disregard Your Haters
Haters are typical in any social media platform, but the song remains the same. You can’t please everyone, so worry about pleasing those you need to keep your business afloat. If you’re not making money and spending time on social media channels where people want what you have to offer, then it’s probably a good idea for you to get off of them-you’re just wasting resources at this point.Â
But if people like what they see when they visit your profile or posts: tune out all criticism! It may seem counterintuitive, but those who criticize will often be more vocal than those who compliment, which could skew the perception of how “successful” one is with their marketing effort.
The Bottom Line
Social media is a powerful tool that can be used to generate leads and reach potential new customers. But it’s not always as easy as it sounds, either because you don’t have the time or know-how to use social media correctly or because of changes in how social media works over the years. In this blog post, we’ve debunked some common myths about social media marketing so you can get started on the right foot!
