Many businesses have a limited marketing budget, and this can make it difficult to promote their brand. Many low-budget marketing ideas will help you grow your business without spending too much money. We’ve compiled 5 of them for you in the following blog post!
Let’s take a closer look at these marketing ideas.
Leveraging partnerships can be a clever way to extend your reach. If you are looking for ways to grow your brand, this is one tactic that’s worth exploring. You’ll need to think about what partnerships make sense for your business and budget. Still, these can include working with other companies in related industries (thereby maximizing the opportunity for cross-promotion) or partnering with bloggers who might be interested in writing a sponsored post.
You may also want to consider offering incentives like discounts on products or providing unique access to events. The point is that there are many different ways this tactic could play out depending on your goals and resources, so take some time exploring the options and determining which will work best for you. To get started, check out sites like Partnership Finder and any industry organizations specific to yours where there might be potential partners looking for collaborators.
For example, if you have a clothing line with winter gear, partnering up with other stores or brands in the same industry could help show customers what they might need during their next purchase and bring new people into your store!
Podcasts can be a great way to grow your brand; you need to know where and when to start. Look for podcasts that are relevant or relatable to your company’s target audience and ones with high-profile guests who will impact the listener. This is one of the best ways marketing teams use podcasts, but it doesn’t take much effort or money. Start by researching and identifying podcasts that your target audience would listen to. Please list the podcast titles and then find out when they are published or air on specific channels such as Spotify, iTunes, etc.
Keep in mind that you can start with free options like Anchor if you’re not sure about promoting yourself through more expensive platforms at first. Once you have all this information compiled, look for opportunities where people from your industry will be featured on these shows (such as conferences), which gives you a chance to ask them questions beforehand and maybe, even so, some research into what their podcast is about before jumping in!
3. Social Media
Social media is a low-cost marketing tactic that can be used to grow your brand. Marketers need to remember the following tips when creating content:
- What type of social channels are you promoting on? Facebook, Twitter, Instagram? What kinds of posts will work best on each platform? How often should you post during regular hours? When should you schedule posts in advance or reactively respond to trending topics and events?
- Sending personalized messages via email provides customers with more information about their orders and shows that they care about every customer individually.
Blogs are an easy, low-budget option for building a brand. They’re also one of the best ways to build your online presence and make long-term connections with potential customers. There’s more than just blogging here, though – if you want to get serious about marketing your blog, there are plenty of other things that will help you succeed! One common tactic is guest posting on other websites (if they have readers in your target audience).
You can also post excerpts from your book or latest articles as “blog posts” elsewhere on the internet too. If time permits, it’s worth making some time each week for social media activity like tweeting or pinning links from relevant blogs around topics related to what you write about.
5. Live Streaming
Live Streaming is a great way to increase exposure for your business. It’s also the perfect opportunity to offer live customer support, answer questions and promote your products or services. If you’re not interested in hosting an event every week, then Livestream during events relevant to your niche. For example, if you sell coffee machines, then host a Livestream before Christmas so people can purchase items from home while still feeling festive!
Livestarking may seem like it’ll be too costly, but the best platforms will only set you back less than $100 per month. The more adventurous marketers out there could even use their mobile devices as they go live using our very own Snappy App!
The Bottom Line
We all know that marketing is expensive. However, the good news is there are several low-budget options for small businesses to get their name out there without breaking the bank. Here are five ideas on how you can do just that.