Do you want to grow your brand community and build a strong following? If so, then this post is for you! In this blog post, we will discuss three different tools that can help increase the size of your audience through various social media channels. We’ll also talk about how these tools can make it easier to engage with followers and have meaningful conversations. Let’s get started!
Importance Of Brand Community
A brand community is a group of people who share the same beliefs and interests in your company. They are passionate, loyal, vocal advocates for what you do best. When they get together on social media or elsewhere to talk about your products, ideas, and values, it can be like word-of-mouth marketing at its finest. By tapping into this online dialogue between customers and independent contributors (e.g., bloggers), organizations have new opportunities to create positive buzz around their brands—and even influence purchasing decisions.”
Tools To Grow Brand Community
1. Social Media Statistics:
93% of marketers say social media is an integral part of their marketing strategy (CMO Council)
85% of consumers check social networks for brand content before making a purchase decision (AdWeek)
80% like to share and comment on posts from friends and family members as they are 90% more likely to engage with those posts than ads. (Social Media Examiner)
Social media is an essential part of any brand marketing strategy. The first step to using these platforms effectively is understanding the numbers behind them and how to leverage the best for your company goals. You will need to define your company goals before determining which social media platforms are best for them. Are you looking for increased brand awareness, lead generation, or more customer engagement?
There is an option available that matches every need! To begin, you’ll need to create a profile for your company and establish guidelines. You will want to keep the content on your page as high quality as possible to maintain a loyal following of engaged followers.
2. Facebook Group
Facebook Groups are a great way to grow your community. You will see an increase in engagement and reach when you have a Facebook Group specific to your blog post topic. Your Group members can help answer questions, participate in discussions, and share posts with each other. Your group members may also become loyal followers who regularly comment on new content or provide helpful feedback for future posts.
Creating a Facebook Group takes only a few minutes. Facebook Groups are not just for business pages; communities can also use them! For example, if you run or participate in an organization like the Girl Scouts of America, use your group to post updates about upcoming events and important announcements and share resources that other members may find helpful. You will have more opportunities to interact with others who share similar interests while building connections within your community.
Many brands create their own Facebook Group where they can make a community of like-minded people. If you’re looking to get started, this infographic introduces the benefits and best practices for running your group on Facebook. For more advanced strategies, check out these tips on how to run an effective FB page from Hubspot!
3. Streaming Platforms
Streaming platforms are changing the way we consume content, so it’s a good idea to be on one. In contrast with social media posts, viewers of streaming videos don’t have to wait for them to load or scroll through an endless feed. You can watch your favorite video right now! A few popular options include Facebook Live and YouTube live streams. Others are:
Webinar: Webinars are an excellent way to engage with your audience. It is also possible for you to ask questions and answer them as well, which will help you feel what they’re interested in and how they want it delivered.
Facebook Live Events: Facebook live events allow people who have watched the event from the beginning to post comments on their wall while still watching – this helps encourage interaction between viewers. They can also be used for Q&A sessions where attendees can ask users questions within the group chat box answer.
This type of engagement allows people to see what other members thought about topics discussed during live streams or webinars, so it’s easier for others to follow the conversation.
The Bottom Line
If you are looking for tools to help grow your brand, this blog post is for you. You can find more information on how the three different social media channels work and what each one has to offer to understand better which will be best suited for your company. These tools make it easier than ever before to connect with customers and track their behavior online so that you know exactly who they are!