Imagine how you will feel if a person comes across your website within a few minutes of its launch and decides to buy some products. Also, they might end up becoming a lifelong client.
As per stats, we have found that more than 96% of people visiting a site for the first time are not interested in buying. They think it is essential to have a few more interactions to learn about a brand.
That’s when retargeting comes into the picture. It is a highly effective eCommerce marketing strategy that convinces window shoppers into buyers. It builds interest in them through a social ad or a website visit.
Reports as per Target Marketing claim that 68% of marketers believe in social media marketing. Well, we have seen that many people write about different types of retargeting.
But we will concentrate on effective retargeting strategies that will make your efforts successful. Some exclusive retargeting strategies with solid examples that work perfectly well are:
1. Retargeting Particular URL Visits
Indeed, you can retarget all your customers, and it might be the easiest way of retargeting. But that might not be as fruitful as you are thinking. Instead of that, a suitable strategy is to retarget a specific URL.
It gives you a narrower bunch of users whom you can retarget with a more specific message. Increasing relevance means you are improving your chances of being targeted by your audiences after seeing the advertisement.
Let’s understand it using an example. While running a blog as a part of your website, retarget specific users who have read particular posts. The content they have read gives a clue about users especially interested in the product.
Suppose you have written a blog post on the top affordable sports car to buy. It will help if you retarget those readers with an ad featuring an affordable sports car. It increases their chances of buying a car.
2. Demographic Targeting
Another factor in retargeting your audiences is demographic targeting. Suppose you are running a campaign living in Los Angeles or for teenagers of age groups 15 to 18 years.
It is a type of audience segmentation, but the difference is it is based on the information about them. It makes the campaign more relevant, and depending on the brand, this retargeting type can decrease advertisement costs and increase conversions.
Suppose you own an eCommerce site and also have a store in a physical location. In this instance, you can run an advertisement featuring products, particularly for a specific store at a physical location.
It is of no use to send the ad to other people who are not even staying in that particular area. They will get frustrated seeing all these unnecessary things.
You can shortlist the customers to target and then send them ads through demographic targeting.
3. Segment Your Customers
In order to enhance the effectiveness of retargeting efforts, segmenting your visitors is the next thing. We have found that this method works perfectly well with many people.
Imagine the last website you have visited, and at that time, were you ready to make a purchase order? Maybe you weren’t, or you were. It is the same situation with all visitors visiting a site.
Right after browsing a site, your customers might not be ready to make a purchase order. In spite of that, they collect information on what is referred to as the buyers’ journey.
In the beginning, people have a different mindset, and similarly, in the end. While browsing over the internet, we have found that people might not respond to your advertisements in the first go.
So, segmenting users as per their buyer’s journey is one of the best things to go for. Find information on what users are looking for, and accordingly, you must prepare retargeting campaigns.
Suppose a person has visited a site several times and added different products to the shopping cart. They have gone through consideration phrases and awareness and are ready to make a purchase order.
You want them to make this decision. For that, retargeting users in this phase using an advertisement showing the products will convince them to buy them. The more personalized an ad is, the more powerful it can be.
Using dynamic product advertisements on a web push notification, social media, or web targeting, you can do this.
The Bottom Line
Most times, the website traffic might not convert in the first visit. They won’t decide until the buyers find out who you are, how your products are, what you do, etc. Focusing on retargeting can help users get closer to conversion.