A company that would not evolve will ultimately go out of business, which is still valid in today’s competitive environment. Can a company move with the times and shift its marketing and branding strategy to keep competitive, if not prosper, in today’s economy? Looking at the same topic from a different angle, which mistakes do business owners and innovators make that prevent them from realizing their full potential, regardless of the marketplace and economic conditions? This article will discuss the key mistakes that cost the business owners money, time, and valuable customers.
Let’s take a look at these mistakes.
Mistake 1: Failing to adapt, alter, pivot, or accommodate today’s tech-savvy clients
A business will quickly become obsolete if it is not adapted to the demands of today’s tech-savvy clientele. The most successful companies are constantly changing and evolving to accommodate these savvy clientele. The businesses that are not creating new products or learning about the latest technology will quickly lose ground to their competition catering to this clientele.
So here are a few instances of how a company may pivot, alter, adjust, and cater to the digital client of today:
- Using sites such as Facebook, Pinterest, Instagram, and Tiktok to create a solid social media presence
- Creating a digital marketing funnel to attract potential consumers or provide digital educational resources
- Online seminars, conferences, meetings, and conferences may all be incorporated.
- Accepting electronic purchases using technologies like Paypal, Stripe, or even a wire transfer
- Using digital marketing tools such as Google Ads and Facebook Business Manager
- Including digital payment sites that are simple to use and can make money as well as handle backend alerts
Mistake 2: Failing to incorporate mobile strategies into your ads and transformation channels
According to statistics, mobile usage accounts for more than half of all internet traffic; therefore, not including it in your strategy might be an expensive error for your company.
Do a fast Google search for local legal firms, chiropractic clinics, or dentistry offices in a local city and look at a few of their websites. You’ll discover that many don’t have mobile-friendly websites or landing pages. They’re either outdated, difficult to navigate, contain too many details, or, worse, aren’t mobile-friendly.
- How frequently do you check your phone?
- On your phone, what type of material do you devour?
- Do you use your phone to buy products or services?
- What kinds of websites do you find to be easy to operate vs. difficult to navigate?
Product differentiation among competitors. In most cases, companies don’t put enough effort into developing their products/services to stand out from similar offerings. Investing in developing and implementing a solid mobile strategy might significantly boost market share and profit margins and perhaps open up new income sources that you were previously unaware of. When this happens, it becomes increasingly difficult to attract.
This is a mistake I see local business owners make all the time, even ones that have been in business for more than a decade and should know better by now. If you’re one of those who still haven’t created a mobile-friendly website or landing page yet, how many customers are you losing from potential clients checking out your site on their phones?
Mistake 3: Not performing market research or making judgments based on facts
Suppose you want to expand your company in a planned and deliberate way. In that case, you should invest time in establishing an analytical and data-driven strategy that enables you to propose alternatives that the market truly wants, rather than guessing what customers want and hope they buy what your company is providing. Market research costs about $70 billion each year. It allows companies of all sizes to learn more about their clients, market trends, purchasing habits, emotional triggering patterns, and general digital activity.
This sort of data provides businesses with the information and knowledge they need to create and implement data-driven strategies, allowing them to create content, process flows, offers, websites, mobile articles, offers, and presentations that are particularly suited to just what users are constantly trying to find for on Search engine, LinkedIn, and Facebook.
Adapt or perish
According to Darwin’s theory of evolution, the capacity to pivot, adapt, and evolve as the environment around us changes is fundamental to survival. In the corporate world, this is known as “innovate or die.” Following these three tactics will help you avoid losing market share and earnings if you’re trying to run and manage a firm that can survive any economic fluctuations and adapt to changing social and customer behavior.