Many small companies have been keen to reopen after a rigorous year and a half in the aftermath of the epidemic. According to a recent study, 58 percent of small company owners indicated they planned to boost the frequency of their marketing messages in Q2 of 2021, while nearly half claimed things were better than a year ago. And what is more, 70 percent of small company owners said they want to add more forms of media to their marketing mix, and 36 percent said they’ll add more types of media to their paid plans to combat competition. 

Although most small company owners understand that digital marketing campaigns are vital to attracting new consumers, determining what online advertising platforms to begin with may be challenging. In this post, we’ll look at the three most important paid media channels to use and why they’re such an excellent method to develop your small business.

Let’s take a look at these online advertising channels.

1. Facebook Ads

Facebook is a great place to start when you’re looking for new customers. Facebook ads specifically target people who have liked your page or similar pages. If someone visited your website and gave their email address at some point in the past, they will see an ad that promotes another piece of content on your site. Even though they haven’t been back since they gave up their information. In addition to targeting people who have been on your site, you can target ads against Facebook users with specific demographics. So if you’re a local business looking for customers in the 18-24 age range, they will be included among the audience that sees your ad.

If someone likes or comments on one of your posts and is within a specific demographic set — say women between 22 and 40 years old living in San Francisco; then it makes sense to run an ad targeted at them because there’s a decent chance they’ll follow through by clicking “like” or making a comment about their own experience with similar businesses. This tactic works particularly well when running contests asking new fans to like/comment using different hashtags related to content.

2. Google Ads

Google Ads is probably the most popular paid advertising channel for small businesses. It is highly recommended that if you can do it on your own, then start there first to see what works best for your business and scale up or down as needed. – If you find yourself needing more help than just an hour here or there, consider hiring a marketing firm like ours to manage your campaign, so you don’t have to worry about managing multiple platforms at once.

Google Ads works on a pay-per-click model that allows you only to pay when someone clicks on your ad. – You can choose where and how often your ads appear, as well as which keywords they are triggered by. For example, if you sell Tupperware® products in South Florida, consider targeting phrases like “buy Tupperware online” or something along those lines instead of the more generic “Tupperware” because there is much less competition for these more specific search terms.

3. Amazon Advertising

One of the most significant benefits of advertising with Amazon is that you don’t have to pay an ad fee. You only need to purchase your products through our store or create a storefront and list them there for free. There are no minimums; either-you can advertise as many items as you like at any given time, so long as they’re available on Amazon. Not only is Amazon a trustworthy source for most shoppers, but it also has one of the largest online audiences in the world. 

This means that when you advertise on Amazon’s platform, you can expect to see your ads appear alongside relevant searches and product pages more often than they will be presented based on off-brand name alone; this is how people are accustomed to seeing advertisements presented by Google or Facebook in their feeds.

Become A Multidimensional Marketer

As aforementioned, you need to become a multi-dimensional marketer to reach your business objectives. A cross-functional team with marketers and salespeople is the way forward for any company that wants to succeed online today. A good starting point is to list all the available marketing channels. Once you have done this, it will be easy to map out which best suits your business needs and how much time should be spent on each channel depending on its performance in terms of visibility, traffic generation, or conversion rates.

The Bottom Line

If you’re looking to generate traffic and leads, then online advertising channels are for you. The cost per click is typically lower than other forms of marketing, so it may be one of the most affordable ways to acquire new customers or subscribers. We hope that you’ve known the best platforms for online advertising for your small business.